Monday, 6 June 2011

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Celebrating the Eternal Story

30% off Eternal Creation range

Sizing from Newborn to 10 years.


Eternal Creation

The Eternal Story

I promise to share with you stories behind the labels we carry in store. The first story of the series is Eternal Creation.


The Eternal Story

Graduating from the East Sydney institute of fashion
design in 1994, designer Frances Carrington volunteered in India.  Her job was to teach newly arrived Tibetan refugees - in the department of the Norbulingka Institute in Dharamsala, home of the Dalai Lama and the Tibetan Government in exile - the finer points of tailoring and design.


Falling in love with Indian and Tibetan culture, she determined to find a way to use her skills to continue to benefit the local community in some way. In 1999, armed with a $5000 loan from her father she started Eternal Creation, with the aim of producing quality womens' sleepwear and accessories.

The early days were difficult. Frances started with only 3 tailors. The small tailoring unit slowly grew, employing several more. With the birth of her 2 children, Frances found herself designing children's clothes, and sales of her initial childrens' collection quickly proved that there was a market for her classical look, love of colour and immaculate tailoring.

 As the sales of Eternal products grew in Australia, the company was faced with a difficult decision - outsource or expand? Outsourcing would bring with it the ethical dilemma faced by many designers: how do you know your designs are being made under fair labour conditions and not subcontracted to other factories that may not meet these standards?

So in 2005, Frances decided to open the Himalaya Tailoring Centre in lower Dharamsala to keep the design & manufacturing in house, and today is one of the largest private employers in the area. Eternal Creation products are sold in over 200 stores in Australia, Europe and Asia.